|
|
|
Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
sponsored by Portrait Software
|
|
|
Posted:
|
04 Sep 2007
|
|
Published:
|
01 Jul 2006
|
|
Format:
|
PDF
|
|
Length:
|
8
Page(s)
|
|
Type:
|
Case Study
|
|
Language:
|
English
|
|
|
ABSTRACT:
Nationwide wanted to extend its Customer Information System (CIS) to include a comprehensive contact history that would ensure employees had the information customers expected them to have available at their finger tips. By instilling the company's strong customer service ethic into every interaction with each customer, they knew they could deliver an improved experience for customers.
Read this case study and see how Nationwide maximized the value of its customer interactions by seamlessly integrating a business process engine with their existing enterprise applications.
|
|
|
|
 |
BROWSE RELATED
RESOURCES
Banking Industry | Call Centers | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing | ROI
|
View All Resources
sponsored by Portrait Software
|
|
|
Bitpipe Copyright © 1998-2008 Bitpipe, Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. TechTarget · 117 Kendrick St · Needham, MA · 02494
Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy. info@bitpipe.com
Site Map
|