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Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
sponsored by Portrait Software
Posted:  04 Sep 2007
Published:  01 Jul 2006
Format:  PDF
Length:  8   Page(s)
Type:  Case Study
Language:  English


ABSTRACT:
Nationwide wanted to extend its Customer Information System (CIS) to include a comprehensive contact history that would ensure employees had the information customers expected them to have available at their finger tips. By instilling the company's strong customer service ethic into every interaction with each customer, they knew they could deliver an improved experience for customers.

Read this case study and see how Nationwide maximized the value of its customer interactions by seamlessly integrating a business process engine with their existing enterprise applications.




BROWSE RELATED RESOURCES
Banking Industry | Call Centers | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing | ROI

View All Resources sponsored by Portrait Software