Some of the greatest challenges in master data management (MDM) implementations are not technical -- they're cultural, according to numerous experts and case studies. How do you drive change management in enterprise environments characterized by corporate politics and entrenched processes -- especially when you're likely to uncover internal battles, data ownership and governance issues along the way? For practical advice and best practices, we turned to David Loshin, president of Knowledge Integrity, Inc., MDM expert and author of Master Data Management (2008, The MK/OMG Press).

In this webcast, listeners will find out the most common roadblocks to MDM change management and hear practical advice for overcoming these challenges -- and will get expert best practices for how to get started and find success in MDM change management.