CASE STUDY - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: June 24, 2008 | Published: June 24, 2008


Topics:  Banking Industry | Financial Reporting | Investments | Marketing | Marketing Information Systems | Productivity | Strategic Planning

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

WHITE PAPER - MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: June 20, 2008 | Published: March 1, 2008


Topics:  Enterprise | ERP | SOA

WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: June 20, 2008 | Published: November 1, 2007


Topics:  CRM | CRM Software | Enterprise Resource Management | Financial Management | Marketing | Productivity | ROI | Sales | Sales and Marketing Software

WHITE PAPER - This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  CPFR | Financial Management | Financial Systems | Marketing | ROI | Sales and Marketing Software | Sarbanes-Oxley Compliance | Vendor Selection

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA